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Early Childhood Develpment

0-5 Global

Partnering with industry leaders in education and development to create innovative approaches that amplify the importance of Early Childhood Development, starting in Kenya and South Africa.

The Problem

According to the Africa Early Childhood Network, a staggering 2 out of every 3 children in Africa live in extreme poverty with inadequate nutrition, in unstable communities, lacking social services for family and caregiver support. These children suffer poor developmental outcomes, reduced productivity and are less able to help their own children grow and develop.

More than 90% of a child’s brain develops before the age of five, making the first few years of life essential to building a foundation for successful schooling and beyond. 


According to UNICEF, less than 1% of international aid goes to education that currently supports pre-primary education. Further, less than 2% of education budgets are allocated to pre-primary education in low-income countries


Sub-Saharan Africa has the lowest rate of access to pre-primary education in the world. Because most children are at home in their early years, we need to create resources for parents and caregivers to support early development that reach into ECD centers and into households.


An estimated 38.3 per cent of Kenyan children ages 3 and 4 are not reaching their cognitive and socioemotional milestones. Further,

The Solution

We believe that people living in poverty and disadvantaged circumstances need to receive resources and support in a way that is simple for them, at a place that is convenient for them and in a form that resonates with them. Therefore, GIFT CONNECT is committed to creating fun, engaging and inspiring "edutainment" programs and awareness campaigns that put a high emphasis on music.

Example 1

Edutainment songs for Caregivers:
The Abujubuju baby song

Example 2

Nursery Rhymes for zero to two year olds: Loving Lullabies

Example 3

Values education for three to five year olds: Loving Words

0-5 Global Ambassador: Stellar Mengele

About Stellar:

As an artist and mother, Stellar is a clarion voice and champion of early childhood development. Her song - the Abujubuju Baby Song - has been viewed on social media by hundreds of thousands of young mothers and fathers across Kenya. She is truly reaching the hearts and minds of young parents and caregivers through her culturally relevant and educational song, and inspiring them to speak, sing, and read to their children more actively.

Stellar's exemplary talent and use of music to positively influence societal norms and behavior change has been recognized by the Kenyan government. This year, for example, she was invited to the state house to perform during Madaraka and Mashujaa day celebrations.


"Mueeh, mami this song is amazing, kwanza it was released when I was still "manyuru," it has taught me how to interact with my baby. Halafu my younger sister was also pregant and I used to tell her to talk to her unborn baby but hakuwa anaamini but when she heard this song she started to talk to her baby and the baby's responses with kicks marveled her!

Annet Shitukhu

Partner Programs

Through our partnership with Loving Classroom and Gaia Soft we are currently working on implementing a Loving Words program for 3-5 year olds and a Loving Lullibies program for 0-2 year olds.

Loving Classroom

Loving Classroom delivers Positive Relationship Education (PRE) which identifies and boosts the innate goodness in all stuents, so that they interact with respect and kindness, and crave the wellbeing and fulfilment of all individuals and humanity.


Gaiasoft works with consultancies, governments and global agencies to deliver policies and plans through thought leadership, innovation, implementation support and configurable platforms.

Loving Lullabies

Loving Lullabies

Loving Lullabies is built on eight nursery rhymes with the words rewritten so that babies, toddlers and their parents/caregivers can enjoy the sounds, feelings and experience of: Respect, Compassion, Listening, Kindness, Gratitude, Love, Friendship and Care

Loving Habits

Talk and Sing

As much as possible, talk and sing with your baby. For example, while cooking, sing to your baby: “I am now cooking our meal. I am putting water in the pot. I am putting the pot on the fire to heat. I am making soup. I am adding carrots, beans, and rice. Or on a walk: “Look at the birds and hear them sing. Look at the gate and how I push it open. Look at the trees, tall and strong. And how many buses can we see? One, two, three...”

Serve and Return

Do a little fun thing for five to ten seconds: smile, clap, laugh, wiggle your fingers... and then stop and give your child a chance to copy what you did. Encourage your baby by cheering them on. Don’t make it a test, rather have fun, even jump around, so that all enjoy the good energy.

Play, play, play!

The more you can find easy ways to play with your baby the better. For example, pick up a cup, turn it upside down and ask what is this? Is it a bus(while making the brum, brum sound of a bus)? Is it a horse (while making the naying sound of a horse)? Can it fly (while making the whoosh sound of a jet)? Does it roar (while roaring like a lion)?

Loving Words


About Loving Words

Loving words is a nursery program for children aged 3-5, to learn how to read 40 loving words (virtues) and integrate them into their way of living, in order to help strengthen a loving nursery and home.

How it works

Loving words contains two products:
For the teacher: 40 Flash Cards with 40 virtue words on one side and stories/ activities to give pragmatic meaning to the words on the other
For the children: One coloring book each, with 40 pages containing the virtue words and descriptive pictures for coloring in.

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Help us build our Loving Lullabies! *Insert info on campaign once confirmed with Tapp*

Our Vision

The Power of Music

Music is the universal language of mankind. From hymns sung in European churches to drumming in African healing ceremonies to learning the ABC's in schools to pop concerts in huge arenas, music has been used since the beginning of time to educate, connect and heal people from all walks of life. It is our goal to use music as a means to educate on the power of our 

Our Vision
Gift Connect

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